Production
Most newspapers are looking to limit production costs .The quality press are struggling through dwindling sales (dwarfed by the redtop and mid-market circulation figures) and through decreasing advertising budgets resulting from the recession. The Guardian, News Corp and Trinity Press have cut staffing costs with redundancies. In the future many are looking to cut costs further by moving towards digital production thereby saving on printing costs. The Express and other newspapers are trying to cut costs of newspapers to encourage readers, The Express currently costs only 55p. The Guardian costs 1.80 a day is 2.70 on Saturday while The Observer is 2.90. which may discourage many from buying the print version. The Guardian has recently reduced the number of inserts and additional sections it provides to cut print costs further. Alan Rusbridger (ex editor before Katharine Viner) has also spoken about the possibility of moving towards using the web site for running news and the newspaper as being designed to be read in the evenings with more feature articles. Rusbridger has called The Guardian a digital organisation which also prints a news paper making clear the digital priority. This is reinforced by the company’s web-first policy in which the news is run on the website before the print version. The GMGs regional newspapers were recently sold to Trinity Mirror.
The movement towards digital production is expensive. The Guardian attempted a more user friendly format with its move towards the Berliner in 2005 (cost of new presses and equipment totalled 80 million pounds) but this did not succeed in stopping their fall in print sales. It helped in the short term but overall, for a company with a digital strategy could be criticised as mismanagement. Company reports show that GMG are running at an operating loss of 30-40 million pounds a year. With circulation figures down to just under 160,000 a day (compared to The Sun 1.7 million or The Mail 1.6 million) they have obvious economic problems.
They have invested heavily in their offices at Kings Place which was opened in 2008. Digital investment in order to create an online newspaper was estimated at 20 million. Kings Place with its modern facilities including 24 editing desks and recording studios allows The Guardian to simultaneously produce stories for print as well as bogs, podcasts and videos for multimedia digital formats. The facilities there and their innovative approach have changed the face of news production.
The Guardian has always been innovative, being the first British newspaper to produce web first stories (their digital first strategy) as well as being the first to produce blogs and webcasts. They have won several webby awards as a result of their innovative approach to creating an appealing site for the online audience.
Wemedia and UGC (User generated content) in the age of Web 2 means that the audience are now prosumers, i.e, not just consumers but productive, helping to make content. To this end, Guardian stories include talkboards for readers’ and journalists discuss their stories in forums with their readers.
It is an extremely popular digital news provider attracting over 9 million average daily browses a day in 2016 , Only The Daily Mail has a better online readership with over 14 million browses per day.
The site is designed to be user friendly, have a high level of multimedia content and to be interactive. Guardian.co.uk is a network of over 30 sites including sports, arts, news etc. On loading the site there are options for either the main digital site or the mobile version, specially designed for smaller screens. It also has a tab to the newspaper ‘Today’s paper’ This tab has a menu allowing the reader to easily reference any of the sections of the newspaper that day. It has a breaking news section which is constantly updated. There is also a search engine to make it easier to find articles. There are several hours of podcasts produced per week to add to multimedia content as well as embedded video reports and slideshows. On each section there are brief easily scannable descriptions of the main stories with accompanying video or podcasts and an option to read or post readers’ comments. Each section is made easier to use with separate sections on the most popular and recent stories as well as the option to view news according to its format, such as audio and video.or interactive media.The Guardian also has an archive of previous issues allowing past new stories to be read.
In G24 different stories can also be downloaded as PDF summaries of the main stories, such as Sports and Media and News. Subscribers can print the paper from their PC or Mac.
There is a separate tab for US news. The Guardian has approximately 1/3 of its traffic from America. This being a highly lucrative area with a potential for further growth the site reflects the policy to market itself to the American audience.
In 2016 The Independent became the first major British national newspapers to go online only possibly heralding the future for The Guardian.
The movement towards digital production is expensive. The Guardian attempted a more user friendly format with its move towards the Berliner in 2005 (cost of new presses and equipment totalled 80 million pounds) but this did not succeed in stopping their fall in print sales. It helped in the short term but overall, for a company with a digital strategy could be criticised as mismanagement. Company reports show that GMG are running at an operating loss of 30-40 million pounds a year. With circulation figures down to just under 160,000 a day (compared to The Sun 1.7 million or The Mail 1.6 million) they have obvious economic problems.
They have invested heavily in their offices at Kings Place which was opened in 2008. Digital investment in order to create an online newspaper was estimated at 20 million. Kings Place with its modern facilities including 24 editing desks and recording studios allows The Guardian to simultaneously produce stories for print as well as bogs, podcasts and videos for multimedia digital formats. The facilities there and their innovative approach have changed the face of news production.
The Guardian has always been innovative, being the first British newspaper to produce web first stories (their digital first strategy) as well as being the first to produce blogs and webcasts. They have won several webby awards as a result of their innovative approach to creating an appealing site for the online audience.
Wemedia and UGC (User generated content) in the age of Web 2 means that the audience are now prosumers, i.e, not just consumers but productive, helping to make content. To this end, Guardian stories include talkboards for readers’ and journalists discuss their stories in forums with their readers.
It is an extremely popular digital news provider attracting over 9 million average daily browses a day in 2016 , Only The Daily Mail has a better online readership with over 14 million browses per day.
The site is designed to be user friendly, have a high level of multimedia content and to be interactive. Guardian.co.uk is a network of over 30 sites including sports, arts, news etc. On loading the site there are options for either the main digital site or the mobile version, specially designed for smaller screens. It also has a tab to the newspaper ‘Today’s paper’ This tab has a menu allowing the reader to easily reference any of the sections of the newspaper that day. It has a breaking news section which is constantly updated. There is also a search engine to make it easier to find articles. There are several hours of podcasts produced per week to add to multimedia content as well as embedded video reports and slideshows. On each section there are brief easily scannable descriptions of the main stories with accompanying video or podcasts and an option to read or post readers’ comments. Each section is made easier to use with separate sections on the most popular and recent stories as well as the option to view news according to its format, such as audio and video.or interactive media.The Guardian also has an archive of previous issues allowing past new stories to be read.
In G24 different stories can also be downloaded as PDF summaries of the main stories, such as Sports and Media and News. Subscribers can print the paper from their PC or Mac.
There is a separate tab for US news. The Guardian has approximately 1/3 of its traffic from America. This being a highly lucrative area with a potential for further growth the site reflects the policy to market itself to the American audience.
In 2016 The Independent became the first major British national newspapers to go online only possibly heralding the future for The Guardian.
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