Key Facts
Key Facts Pages
1. It was founded in 1821.
2. It is only the 9th read national daily in print circulation but no.2 online.
3. Alexander Lebedev owns The Independent
4. Rupert Murdoch’s News Corp. Owns The Sun and The Times
5. Sales per day The Sun (1.7) The Mail (1.6 million) (The Guardian 160,000)
6. The Telegraph and The Times are the only quality press newspapers that makes a profit
7. The Guardian is part of The Guardian Media Group
8. GMG own other companies that make profit such as Autotrader which it recently sold.
9. GMG is run by The Scott Trust
10. The editor was Alan Rusbridger for the past 18 years and is now Katharine Viner.
11. The GMG loses approximately 40 million per year
12. The Guardian recently lost its chief source of advertising income – public sector job vacancies.
14. The GMG has no shareholders
15. The Guardian and The Mirror are the only traditionally left wing papers
16. In 2005 The Guardian spent 80 million on changing to the Berliner format
17. In 2008 They moved to King’s Place
18. King’s Place has 24 editing suites and 7 recording studios
19. In 1999 Guardian Unlimited (now Guardian.co.uk) was launched
20. The first digital UK paper to blog, podcast, have digital first strategy
21. Nick Davies’ Flat Earth News suggested over 50% of UK Press was cut and paste churnalism, or second hand journalism
24. in 2016 The Guardian had 9 million unique daily browses a day while The Mail had 14 million.
25. Guardian.co.uk second only to Mail Online in U.K
26. The Times has moved behind a paywall which is resulting in profits.
27. Kindle and ipad apps cost 11.99 per month
28. Launched in 2009 the Guardian iphone app was downloaded 70,000 times in its first month.
29. Synergy is created through print marketing online and vise versa
30. Convergence is the coming together of technology through digitalisation
31. Ricky Gervais’ podcasts were the most downloaded in history hosted on the Guardian
32. Guardian.co.uk is a network of over 30 sites
33. Guardian.co.uk allows the main news to be downloaded as a pdf
35. The Guardian has been reduced in size (through less inserts) and has recently begun to reduce staffing
36. The Guardian also had a facebook app which had 6 million downloads
37. The Guardian Youtube page has had over 27 million video views has over 6000 videos and over 300,000 subscribers.
38. The Guardian website is open platform meaning that readers can upload content onto their own sites or SNS
39. Guardian news has over 6 million followers on Twitter and 600,000 on Instagram and 300,000 subscribers to its youtube page.
40. Guardian microsites (bespoke advertising packages) cost £20,000
41. Writers like Charlie Brooker encourage traffic through their twitter following
42. Guardian.co.uk has an online archive of past stories
43. Guardian.co.uk features breaking news
44. Guardian.co.uk features podcasts, slideshows, videos and interactive sections as well as encourages reader response on talkboards and forums
45. The Guardian can be followed on twitter driving traffic to the main site.
46. Nick Davies was also the Guardian reporter who exposed phone hacking
47 .1/3 of its online readers are American and it has heavily invested in global news coverage
48. In 2016 The Independent becomes an online only news company